According to a recent IBM study, big data and analytics will be the top priority of CIO’s through 2015 due to the value to the business. That same study also states that 63% of big data and analytics decisions are now being made by the line of business, outside of IT.
Recently, I was asked to present with one of our customers, LSSiDATA, at the IBM Insight conference. LSSiDATA provides comprehensive and accurate information on telecom land lines for use in 411 directory services. Their line of business leaders were struggling with repositioning the company in the business analytics intelligence space, as opposed to being considered simply a data aggregator.
They wanted to solve these three business challenges:
1. Shift from pure data provider to a “big data” solution provider
2. Create additional value with a master contact record to be used for multiple solutions
3. Enable faster and more flexible changes to their data for customers and internal users
We decided the best way to get started on this enormous undertaking was to develop a GAP analysis and create a customer road map. At Mainline, we do this through our big data strategy discovery workshop. This offering is a one day workshop designed to align your data strategy and your business goals into a roadmap broken into implementation phases DW: Data Management Cutsheet.
At the end of our LSSiDATA engagement, their line of business and IT leaders were in sync, and they are projecting a 100% payback in under two years.